Mother's Day Marketing Ideas: 8 Mo8Mother's Day Marketing Ideas: 8 Creative Ideas

Is Mother's Day ready for your company? Here are some ideas to assist your company honor mothers.

Mother's Day is a special occasion that is widely observed. Mother's Day is actually among the top five holidays celebrated in the United States. This indicates that some marketing is necessary. It's crucial to stand out from the competition as they prepare for the vacation, though, by putting in unique and inventive work. Here are eight methods to position your business for the holiday using your website, social media channels, email and SMS marketing, and more.

Bring on the freebies.

Emphasize to clients the value that they and their mothers bring to your company. Providing complimentary services, like roses during breakfast or a complimentary cappuccino, might attract patrons to your café or restaurant. These kinds of services can be advantageous for salons as well. Offering free champagne or mocktails to clients getting hair and nails done might add even more attraction to your establishment. 
In addition to wanting to get their mother something very meaningful, people are also on the lookout for deals. If you own a spa or salon, think about giving clients who reserve services as a gift for their mothers a discount. Consider giving Mother's Day bouquets 25% off if you're a florist.

Customers may visit your business and spend more money as a result of promotions. Make sure you set promotions strategically and highlight the savings to clients, since this can improve perceived value and give them the impression that they're receiving more for their money.
61% of consumers favor unexpected gifts and incentives as a method of client connection, according to research. In light of this, be sure to promote these kinds of services in your email and SMS marketing to entice clients to your establishment. 

Make a promotion offer.

In addition to wanting to get their mother something very meaningful, people are also on the lookout for deals. If you own a spa or salon, think about giving clients who reserve services as a gift for their mothers a discount. Consider giving Mother's Day bouquets 25% off if you're a florist.

Customers may visit your business and spend more money as a result of promotions. Make sure you set promotions strategically and highlight the savings to clients, since this can improve perceived value and give them the impression that they're receiving more for their money. 

Present the newest products.

Introduce new products to your clients and their mothers. According to the 2024 Square Future of Multihyphenate Businesses report, forty percent of consumers would be highly open to trying a new product from a company that is more recognized for something else. Novel products and services like apparel, workshops, and do-it-yourself kits are well-liked choices among clients and can have a significant impact.

Let's say a customer's mother refers to your company as a neighborhood favorite, but you have a full weekend schedule. You may make sure they stay involved with your firm by providing a do-it-yourself kit.

DIY meal kits and beauty kits are just two examples of the various revenue sources that businesses across all industries may leverage to grow and prioritize their clientele.

Organize a free giveaway or contest.

Regardless of your sector, freebies and competitions are great methods to generate interest from potential customers around Mother's Day. There are many creative ways to make these happen. Every moment of the day, people are actively looking for giveaways. Over 100,000 people use Google to look for prizes every month, according to study. One of the most well-liked venues for them to be hosted is usually social media, particularly Instagram. Google searches for Instagram freebies have outpaced those for any other well-known social media network.

Marketing platforms should be used wisely to help you effectively promote your Mother's Day giveaway. Make sure to inform clients via all of your channels—including social media, email, and SMS marketing, as well as your website.

Organize a gathering.

Mother's Day is today. Consequently, the major event will always be wherever a mother is present. However, go above and beyond to establish your company there. This might appear to salons as a unique makeover occasion. This might be a chef-curated eating experience for eateries. To assist mothers in trying on and selecting the ideal ensemble, other establishments, including clothes stores, may arrange a dress-to-impress event. It is possible to stand out from the competition in any field and attract both new and repeat business.


According to 20% of consumers surveyed for the 2024 Square Future of Customers report, taking part in retail activities will motivate them to visit stores. Getting people into the store can increase sales.

Return the favor.

Although being a mother can be a wonderful adventure, there might be women in your neighborhood who are having difficulties. One of the best ways to demonstrate your dedication to your community and ideals is to donate time and resources to organizations that support them. Customers' reactions to your business may be directly impacted by your choice to donate a portion of your profits or collaborate with charity on an event. YouGov reports that 45% of consumers are more likely to make a purchase from a company that donates a portion of its profits to charity. Make the best decision for your company and the nonprofit or nonprofits you wish to support by doing your homework. Share your plan with them as soon as you've decided on one so they can comprehend.

Make the perfect guide to gifts.

Gift guides are a unique opportunity to highlight everything your company has created with moms in mind. Gift recommendations may steer shoppers to certain products and expedite the purchasing experience for those who might be pressed for time. They might feature everything from specialized candles to matching jewelry sets.


Make sure you know who your target audience is in order to get the most out of your gift guides. A gift recommendation for first-time mothers, for example, would appear different than one for more experienced mothers. If your company sells gifts that would be useful to various kinds of mothers, be sure to divide up the gifts so that customers can find them more easily. To make things even easier to find, think about sorting the items based on price.

If your gift guide is successful

Remember to bring the gift card.

The gift card works when everything else doesn't. The National Retail Federation reports that since 2015, Mother's Day spending has climbed steadily. An estimated $35.7 billion was spent last year alone, with 54% of consumers indicating that they would purchase gift cards. By promoting your digital and in-store gift cards on Mother's Day, you can make your company stand out from the competition and attract more customers. You can use Square Gift Cards' distinctive designs to customize your gift cards to match your business. As the big day approaches, think about stepping up your gift card marketing to better connect with last-minute buyers.


A global team of partners is bringing you The Bottom Line because they think everyone should be able to engage in and benefit from the economy.

Whatever method you choose for Mother's Day promotion, bear in mind